March 6, 2024

How To Start Using TikTok at Your Assisted Living Community

5 minute read
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In an era where digital platforms reign supreme, TikTok has emerged as a vibrant space for creativity and connection. 

Interestingly, this includes the vibrant community of seniors who, along with their caregivers and communities, are breaking stereotypes by actively engaging on the platform. 

TikTok is not just another social media platform but a gateway for senior living communities to showcase the dynamism and warmth of their communities, bridging generations and touching hearts. 

Let's explore how your retirement community can embark on this exciting journey.

Why TikTok for Your Retirement Community?

In the words of Simon Sinek, let’s start with why.

TikTok's user base is expanding, with adults over 50 increasingly joining the platform. This demographic shift means that TikTok is becoming a valuable tool for retirement communities to reach out to families and potential residents. 

Some communities have already made waves on the platform, using it to share heartwarming glimpses into the daily lives of their residents, attracting attention and praise from across the globe.

One of the biggest opportunities with TikTok is that it's still under utilized by senior living communities, which means you'll have less of a crowd to stand out against (especially compared to platforms like Facebook).

Here's how to get started.

Setting Up Your TikTok Account: Step-by-Step

Creating Your Account

Start by picking a username that’s both memorable and reflective of your community's essence. The bio section is your chance to make a first impression; include a catchy phrase or a mission statement that sums up your community’s spirit.

Understanding Your Audience

Delve into the interests of your audience. Remember, you’re speaking to current and prospective residents, their families, and the broader community. 

Each group might be drawn to different aspects of your content, from the day-to-day activities and resident achievements to educational content that demystifies senior living.

Content Ideas to Get You Started

Day in the Life

Take viewers on a virtual tour of a typical day in your senior community. From breakfast clubs to evening concerts, let the daily buzz shine through.

Resident Spotlights

Share compelling stories of residents, like an interview with a World War II veteran or a painting tutorial led by a resident artist. These stories not only celebrate your residents but also engage viewers with unique, heartfelt content.

Behind the Scenes

Introduce your dedicated staff members or show how meals are prepared in the kitchen. It's a great way to humanize your community and showcase the care provided.

Educational Content

Tips for healthy aging or simple exercise routines can be both useful and highly shareable.

Trending Challenges with a Twist

Participate in light-hearted TikTok challenges adapted to fit your community. They’re engaging and show that fun doesn’t age.

Tips for Successful TikTok Content

Authenticity is Key

Genuine moments that capture the essence of your retirement home’s daily life resonate more deeply than overly polished content. A video of residents laughing together during a game night can be more impactful than a scripted promotional video.


Build a community by encouraging viewers to share their thoughts and by responding to their comments. This two-way interaction can significantly boost your visibility on the platform.

Collaborate with Residents

nclude residents in the brainstorming and creation process of your content. It not only makes the activities more enjoyable but also ensures the content truly represents your community.

Consistency and Planning

A regular posting schedule keeps your audience engaged and looking forward to more.

Safety and Privacy

Always prioritize your residents' privacy and comfort. Ensure you have consent before sharing any content featuring them.

Leveraging TikTok for Community Growth


Extend your reach by linking your TikTok videos on your assisted living community’s Facebook page, Instagram, or website. This not only attracts viewers from other platforms but also provides a comprehensive view of your community’s digital presence.

TikTok Analytics

Dive into the analytics to understand which videos get the most engagement or reach the widest audience. This insight allows you to tailor your content strategy to what works best.

Community Engagement

TikTok can be more than just a promotional tool; it can strengthen the sense of community among your residents by involving them in fun, creative projects.


TikTok offers a unique platform for retirement communities to highlight the joy, the activities, and the people that make them special. It's about storytelling, engagement, and building connections. 

As you embark on this TikTok journey, remember that the goal is not just to showcase your community but to enrich the lives of your residents by bringing them into the wider digital community in a meaningful way. As well as keeping their families updated and digitally engaged in their lives. 

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